Your Super just launched in the United States after years of success in Europe. Alyssa Julya Smith sits down with co-founders Michael Kuech and Kristel de Groot to learn all about the inspiration behind their superfood business. The co-founders explain that the idea was launched after Kuech was diagnosed with cancer at age 24. After this nerve-wracking diagnosis, Michael and his co-founder, Kristel de Groot, realized how powerful it is to fuel your body with a healthy, whole food diet. Alongside orthomolecular nutritionists, the duo started Your Super and developed seven easy-to-use superfood mixes comprised of 100% organic, nutrient-dense whole foods. The explained that the mixes consist of easy powders that you can add to lots of different foods, making it easy for everyone to get the rich vitamins, nutrients and minerals they need each day.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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