"Wool & Oak" Reached Their Kickstarter Goal in Less Than One Day
The founder behind luggage company Wool & Oak wanted a trendy, back-packing alternative to the traditional tourist bag. Now Wool & Oak is now out with their third Kickstarter campaign that was fully funded in less than 24 hours!
Johnathan Webster is the Founder and CEO of Wool & Oak. He joins Cheddar to explain why fans are so excited by this new line. Webster credits this success mainly to crowdfunding.
Webster says the best way to talk to the consumer is through crowdfunding. Webster explains that the new way to do the best research and development is to connect with the consumer through direct means, like crowd-funding.
Webster says Wool & Oak is trying to make travel fun again.
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American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
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