Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing. She explains the keys to reaching the company's core demographics.
We learn about Jet's marketing efforts in New York City. It's launching special-edition subway cards in some of the city's most-frequented stations. Frankel also tells us about the strategic thinking that goes into Jet's outdoor marketing strategy.
Finally, Frankel gives insight on how Jet uses different social media channels to reach its market. She reveals how the e-commerce company is working to cut into Amazon's millennial market share. Plus, we get a detailed breakdown of the company's strategies on Instagram, Snapchat, and more.
As real estate is reshaped by AI and affordability pressures, Malte Kramer, CEO and Founder of Luxury Presence, explains how agents adapt, scale, and win.
Global markets hit a turning point as Michael Spence, Nobel Prize–winning economist and Professor Emeritus at Stanford University, assesses risks and growth.
