Jet.com's Digital Marketing Strategy

Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing. She explains the keys to reaching the company's core demographics. We learn about Jet's marketing efforts in New York City. It's launching special-edition subway cards in some of the city's most-frequented stations. Frankel also tells us about the strategic thinking that goes into Jet's outdoor marketing strategy. Finally, Frankel gives insight on how Jet uses different social media channels to reach its market. She reveals how the e-commerce company is working to cut into Amazon's millennial market share. Plus, we get a detailed breakdown of the company's strategies on Instagram, Snapchat, and more.

More In Business

AI Boom or Bubble? Breaking Down Big Tech’s Wild Ride

Axios' Madison Mills joins to ask the big question: Is the AI-fueled tech boom sustainable—or are we watching a bubble inflate before it bursts?

From Private Equity to NYSE: McGraw Hill CEO On Return to Public Trading

Simon Allen, CEO of McGraw Hill, explains the company’s 2025 NYSE debut, a $415M IPO aimed at debt reduction and fueling its digital transformation.

ServiceNow's Next Big Move — Here’s What It Means

Kellie Romack, Chief Digital Innovation Officer at ServiceNow, reveals the company’s latest announcement and how it’s shaping the future of work and tech.

The Taylor Swift Impact: The Knot Worldwide CEO On Future Wedding Trends

Raina Moskowitz, CEO of The Knot Worldwide, unpacks the 2025 Global Wedding Report, from Gen Z trends to how Taylor Swift's wedding could reshape the industry.

How To Own the Room: Lydia Fenet on Power, Presence & Purpose

Lydia Fenet, charity auctioneer, LFA CEO, and author of 'The Most Powerful Woman in the Room is You', shares her journey and expert tips. Watch!

Barilla’s Bold Move: The Story Behind Their Protein-Packed Pasta

Cammie Slikker, Innovation Lead at Barilla, shares why the brand launched Protein+ pasta—and how tradition and nutrition can thrive on the same plate.

Meet KOID: Derek Yan's ETF That Puts You in the Driver’s Seat of the Robot Uprising

KOID taps the supply‑chain stars behind humanoids—from AI brains to metal muscles—as Derek Yan bets on a future of one‑trillion‑dollar bots.

NVIDIA Beats Earnings, But the Stock Still Falls. Here's Why.

Ray Wang, Founder & Chairman of Constellation Research, discusses Nvidia's second quarter results.

The Hottest Destinations for Labor Day Travel

Brigit Zimmerman, Chief Commercial Officer at Priceline, discusses the top trends and places for Labor Day weekend travel.

Big Business This Week: Is Elon Musk toxic for Tesla?

Elon Musk may not have founded Tesla, but he has become the company, and it’s become him. Now sales are plummeting. Is he toxic for the Tesla?

Load More