In this episode of Generation Trader, sponsored by E*TRADE, Cheddar Anchors Hope King and Tim Stenovec take a look at Amazon's stock performance leading up to the company's fourth quarter earnings report. 54 percent of the Cheddar community voted that they turned to Amazon for holiday gifts this past holiday season, according to a Twitter Poll. Research firm GHB Insights said Amazon captured between 45-50 percent of all online holiday sales, thanks in large part to its Prime subscribers. Shares of Amazon are up more than 30 percent in the past three months.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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