*By Carlo Versano* Buried in a recent [Information](https://www.theinformation.com/articles/waymos-big-ambitions-slowed-by-tech-trouble) report about Waymo's struggles in the self-driving car space was a new bit of intel on Apple's ambitions in the auto world: "Apple, which is working on its own self-driving car, recently set up a facility for testing prototype vehicles near Surprise, Ariz., west of Phoenix, according to a person briefed about the matter." And while it's been rumored for some time that the iPhone maker has been exploring entering the car industry, HyperChange TV's Galileo Russell points out details are up for debate. Some analysts think the company would be more likely to build an operating system for an electric car, though not the car itself. But even that theory flies in the face of a basic tenet of Apple's business model, Russell said. "They're a hardware company ... If they're going to make a move here, they would actually just build it all themselves." Rumors of Apple's interest in building an electric car re-emerged with a vengeance when it poached Tesla's head engineer, Doug Field, earlier this month. On Tuesday, the Apple Insider blog [posted](https://appleinsider.com/articles/18/08/28/apple-researching-refinements-to-sunroofs-seating-for-project-titan-car) what it said were patents filed by Apple that show it's actively working on physical automobile systems, such as sunroof and seat designs. Russell said he sees a day where it's Apple and Tesla versus everyone else in the auto industry. "If I was GM or Ford, I'd be very, very worried about those two companies." Earlier this month Ming-Chi Kuo, a prolific Apple analyst, [predicted](https://www.digit.in/vr-ar/apple-car-to-make-apple-2-trillion-company-claims-ming-chi-kuo-42890.html) that the 'Apple Car' will launch between 2023 and 2025 and will be the catalyst to give the company a $2 trillion valuation. But Russell actually thinks the company will get there based on the strength of its services component alone. For full interview [click here](https://cheddar.com/videos/prospects-for-an-apple-car).

Share:
More In Business
A Smarter Smart Phone?
Smartphones could get much smarter this year as the next wave of artificial intelligence seeps into the devices that accompany people almost everywhere they go.
Who Could Be The World's First Trillionaire?
In an annual assessment of global inequalities, Oxfam International said the first trillionaire could emerge within the next decade — as the anti-poverty organization pointed to the growing wealth gap that skyrocketed globally during the pandemic.
Strong Job Market Fuels Higher Retail Sales
Americans stepped up their spending in December more than expected, closing out the holiday season and the year on an upbeat tone. The Commerce Department said retail sales rose 0.6% in December compared with a November’s 0.3% increase.
Load More