First, it was Black Friday. Then came Cyber Monday. Then Small Business Saturday became a thing. Holiday shopping events are a marketing team's holy grail, an opportunity to change consumer behavior writ large that doesn't come around very often.
Enter Giving Tuesday, the most recent of the holiday shopping holidays ー though this one is all about altruism. Started in 2012 by the New York nonprofit 92nd Street Y, in partnership with the UN Foundation, the movement has grown to become a de facto response to the consumerism that surrounds the holiday season, in which companies and non-profits urge people to donate money or time to charity ー at least for a day.
According to predictions from the data firm Whole Whale, #GivingTuesday, as it's known online, is expected to top $500 million for the first time, a 25 percent increase from the estimated $400 million that was donated online last year. Still, that haul represents less than 14 percent of the amount of money that will be spent online on Tuesday, according to Adobe Analytics data.
Save the Children, the 100-year-old charity that works to help disadvantaged kids in 120 countries, is among the nonprofits that looks to Giving Tuesday for a portion of its annual fundraising. CEO Carolyn Miles told Cheddar in an interview that millennials still have limited awareness of the day. Save the Children is trying to leverage its relationships with brands and celebrities to spread the word on its social media accounts (and to broadcast that it is matching all donations, 1:1, on Tuesday).
The charity has partnered with red-hot designers like Gabriela Hearst, who is donating 100 percent of the net proceeds from her handbag sales to Save the Children's efforts in Yemen. Those handbags are typically only available by invite, though Hearst is opening the collection to the public this week to spur donations. There are also partnerships with Dave Matthews Band, Jennifer Garner, and the shoe brand Toms.
Many people who give want their donations to help "closer to home," Miles said, noting that Save the Children also works in impoverished communities in the U.S. as well as "all the toughest places to be a child in the world."
The charity counts on the last few weeks of the year for nearly a third of its donations, she said, which is why the awareness around Giving Tuesday is particularly important. Save the Children has an operational budget of $2.2 billion ー equivalent to the entire budget of the newly created U.S. Space Force over the next five years. Last year, it brought in a half-million dollars, the latest in a number that has been "growing every year," though it is still a fraction of the overall budget. The rest comes from corporations, foundations, individual donors and grants from the UN, she said.
Actor Bethany Joy Lenz joined Cheddar New to discuss her new supernatural thriller "So Cold in the River," coming to theaters March 25. The film is based on the bestselling novel of the same name, and Lenz noted that there was some pressure in bringing the story to the screen. "Just wanting to make sure that we did justice to the story that everyone loves was it was a little nerve-racking, but I think we pulled it off," she said. Lenz also talked about the 10-year reunion for the show "One Tree Hill" on the set of former castmate Sophia Bush’s show ‘Good Sam’ on CBS. "Part of being an actor is just being able to carry with you all the experience that you've had in life and in other roles," Lenz noted.
Ignite works to recruit and train women to run for elected office.
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Awards season is underway and the Oscars are right around the corner.
But with the 'best picture' nominees barely breaking the box-office bank, why do we tune in to hours-long broadcasts for movies we don't even watch? The answer is we don’t. Ratings for award shows have plummeted in recent years but it seems everything these organizations do to try and keep viewers isn’t working. This year the Academy of Motion Picture Sciences decided the answer was to cut eight awards from the live broadcast to help with time. Now it’s facing backlash from nearly every angle in the industry. Cheddar's own JD Durkin reports.
Uber Lyft and Doordash are all set to spend $1 million dollars on a campaign and efforts to stop lawmakers from classifying their gig workers as employees. The campaign features TV and online ads highlighting Washington area workers who say they prefer the flexibility of being an independent contractor rather than following the model of a company employee. Professor at NYU. Stern School of Business and author of the sharing economy, Arun Sundararajan, joined Cheddar to discuss more.
Rachel Van Nortwick, CEO and Founder of Vinylly, joins Cheddar Innovates to discuss how this dating app is designed with music lovers in mind, pairing matches based on each individual's unique taste in music.
Russia expands its attacks on Ukraine, baseball players and owners cut a deal, and the age-old question: should New Jerseyians pump their own gas? Here is all the news you Need2Know for Friday, March 11, 2022.
The Broadway musical “Six” tells the stories of the six wives of King Henry VIII, featuring a diverse cast and musical crew comprised entirely of women. Andrea Macasaet, starring as Henry's second wife, Anne Boleyn, joined Cheddar News to talk about what theatergoers can expect from the new musical take on English history. "You have a group of women from different walks of life retelling the story of these women in history, these queens, and they're far beyond the moments of their marriage, or their divorce — or their beheadings," she said.
