If you’re a gamer who owns a 4K television, Microsoft wants you to use it to its full capacity.
The company released the Xbox One X gaming device on Tuesday to complement new technologies that pair with video consoles, according to Mike Nichols, the company's corporate vice president and CMO of gaming, who joined Cheddar for an interview.
Unsurprisingly, the greatest challenge to pull this together was packaging all of the capabilities of the Xbox One X into a smaller console, but gaming is one of the top priorities over at Microsoft, so developers took on the task, Nichols said.
“The hardest challenge was ‘how do you get it in a small package’”, he said, emphasizing that the Xbox One X is “far more powerful than any other console.”
Hardcore gamers are looking forward to purchasing the device, which retails for $499. A Twitter poll by Cheddar’s senior anchor Kristen Scholer, which generated over 2,000 responses, showed that 41 percent of respondents plan to purchase an Xbox One X.
But what exactly does the gaming sector mean for the overall success of the tech giant?
“Microsoft has been in the gaming category for decades,” Nichols said, adding the category is a very important business for the company. The Xbox One X is only an extension of what Microsoft has already been doing in the industry.
According to the market research and statistics firm Statista, the video game market in the United States is big business. In 2015, the market was valued at nearly $17 billion, and it’s expected to generate revenues of $20.3 billion by 2020.
The company reports that the majority of revenues in the U.S. gaming market last year came from digital PC and console games, with the second highest share belonging to mobile games.
Nichols told Cheddar that Microsoft has seen record demands and pre-orders for the Xbox One X, with some avid fans lining up for store openings at midnight.
The Trump administration has issued its first warnings to online services that offer unofficial versions of popular drugs like the blockbuster obesity treatment Wegovy.
Parents of teenagers who died by suicide after interacting with AI chatbots are set to testify before Congress.
Albania's Prime Minister Edi Rama says his new Cabinet will include an artificial intelligence “minister” in charge of fighting corruption. The AI, named Diella, will oversee public funding projects and combat corruption in public tenders. Diella was launched earlier this year as a virtual assistant on the government's public service platform. Corruption has been a persistent issue in Albania since 1990. Rama's Socialist Party won a fourth consecutive term in May. It aims to deliver EU membership for Albania in five years, but the opposition Democratic Party remains skeptical.
The Federal Trade Commission has launched an inquiry into several social media and artificial intelligence companies about the potential harms to children and teenagers who use their AI chatbots as companions.
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
