Brian Povinelli, SVP and Global Brand Leader at Westin Hotels and Resorts, discusses the company's initiatives to appeal to business travelers who want to keep up their fitness regimes while traveling.
The company recently partnered with Peloton, where travelers can ride bikes while visiting the hotel. They also equipped their hotel gyms with TRX machines and launched RunWESTIN, which finds local 3- to 5-mile trails around hotels that visitors can experience.
Povinelli discusses food offered at the hotels and overall ways the company taps into the $3.7 trillion dollar wellness movement.
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