The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
The Butterball Turkey Talk-Line has been answering the questions of stressed-out Thanksgiving hosts for decades, but this year it is turning to Amazon Alexa to modernize how it helps with turkey prep.
These are the headlines you Need 2 Know for Wednesday, Nov. 21, 2018.
Amazon is reportedly looking to expand its foothold in live programming, with an eye on the 22 regional sports networks that Disney must spin off as part of its acquisition of 21st Century Fox. For Amazon, it would be the extension of a grand strategy that has been both simple and consistent: drive more Prime subscriptions.
The U.S. stock market plunged on Tuesday ahead of the Thanksgiving holiday, mostly fueled by investors abandoning tech stocks. Following disappointing earnings, declines in Target and select retailers pulled the retail sector and the markets lower still.
It was another rough morning for the markets as the tech sector continued to drag down the major indexes. Retailers such as Target, Kohl's, and Lowe's were also trading lower after reporting disappointing quarterly earnings results. Plus, Cheddar sits down with actress Michelle Rodriguez and director Robert Rodriguez to hear about their new VR film 'The Limit,' now available across all VR headsets.
There's a civil war underway in cryptocurrency ー and it's shaking investor confidence in the very foundation of the blockchain.
What role exactly does Facebook play in society? Does it do more good than harm ー or more harm than good? Is it too big to control? Existential questions like these are beginning to circulate as the world's largest social network finds itself embroiled in yet another state of crisis.
PlayVS, a start-up created to build an infrastructure for high school esports, has announced a new Series B funding round of $30.5 million, led by Elysian Park Ventures, a firm that operates on behalf of the Los Angeles Dodgers ownership group. The new funding will also bring in new investments from Adidas, Samsung NEXT, and Plexo Capital, and angel investors include Sean “Diddy” Combs.
Apple talks a big game on customer privacy -- but that hasn't stopped it from making billions through its partnership with ad-based search engine Google. In an interview with Axios on Sunday, Apple ($AAPL) CEO Tim Cook defended his company's relationship with the world's leading search engine, and discussed the potential for regulation in tech, which he considers inevitable.
Snap Inc.— the maker of Snapchat — is planning to release a new version of its Spectacles glasses with two cameras and a higher price point of $350 by the end of the year, Cheddar has learned.
