The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Startup Kino Institute will be providing the tech for Steven Spielberg's upcoming interactive horror project.
Conversational artificial intelligence company Uniphore has big plans to disrupt call centers by further deploying AI technology into the customer support sector.
Outlier is a new for-profit venture from Aaron Rasmussen that aims to replace universities' introductory-level courses with highly-produced educational online content.
In Srinagar, the capital city of Jammu and Kashmir, over one million people woke up last week to a complete telecommunications blackout. The blackout was mandated by the Indian government, which just hours later would unilaterally strip the disputed territory of its autonomy status.
The Utah-based virtual reality startup expanding its "add-on" for retail centers in a bid to draw shoppers back to malls and into the worlds of Hollywood's most popular franchises through its virtual reality experiences.
While the combined media giants will be able to produce more content, the jury is still out on whether or not ViacomCBS will be able to compete with other streaming behemoths.
Greenbox Robotics' artificial intelligence-powered robots at CBD and wellness shop Come Back Daily. Founder Zack Johnson hopes machine will not only boost business and speed up sales, but also educate customers about hemp compound CBD.
Founder and CEO Coulter Lewis told Cheddar that Sunday aims to distinguish itself within the industry by focusing on the strength of grass, rather than on killing weeds and pests.
A Cheddar video illustrating a salmon cannon developed to help fish pass over dams in seconds, rather than days, surprisingly brightened up social media in 2019.
VineSight, an AI-based start-up, is working to detect misinformation attacks against candidates like Joe Biden or Kamala Harris early during their campaigns.
