The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
According to SpareFoot, a company that tracks the industry, self-storage in the U.S. is nearing a whopping $40 billion. Joseph Woodbury, CEO of Neighbor.com, shares how his company helps people pay off their mortgages.
Keith McCarty, CEO and founder of Wayv, wants to use tech to ease the many “friction points” in the complicated world of business-to-business cannabis logistics.
This week, Cheddar explores 'Wix Ascend' to see how you can build your business to reach the next level.
As Google Empathy Lab founder Danielle Krettek explained, in order to create technology that appropriately serves humanity, designers must first understand who it is they are creating for. Enter author, psychologist, and psychedelic enthusiast Dr. Richard Alpert. Known best by his moniker, Ram Dass.
Snapchat's parent company Snap is having its comeback moment, with shares up more than 200 percent year-to-date. But, as it attempts to grow its advertising revenue to achieve profitability, it has faced pushback from some of the third-party media companies it relies on to create content.
Fact or Fiction: Due to limited time and resources, small and medium-sized business owners have to wear many hats, often without much assistance. Brian Fanzo, founder of iSocialFanz, joins Cheddar to share what owners should do themselves and what they should leave to the pros.
The U.S. semiconductor and telecom giant revealed it's acquiring the remaining portion of RF360, its joint venture with Japanese electronics giant TDK corporation, expecting the deal to aid in the development of efficient 5G devices.
JPMorgan Chase and Wells Fargo have invested in Greenlight, the teen-focused digital banking company that provides parent-managed debit cards for kids, the startup said Monday.
The fintech startup has bought the naming rights to the future home the LA teams, which it will dub SoFi Stadium.
The détente emerged Wednesday after China approved tariff exemptions for a number of U.S. imports and President Trump announced that the U.S. will postpone its forthcoming tariff hikes.
