The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Annie Jean-Baptiste, Google’s head of product inclusion, spoke to Cheddar from the Consumer Electronics Show about the company’s “Inclusion Champions” group. “That's 2,000 Googlers globally who have been working and have volunteered to help us 'dogfood' or test our products before they launch."
A rally in big technology companies including Apple sent major U.S. stock indexes to more record highs on Wall Street Thursday.
Quibi’s Chief Product Officer Tom Conrad is confident that the new platform’s content will stand out among its peers with unique offerings.
Deborah Wahl told Cheddar from the floor of CES that the feeling inside the storied automaker was akin to a "war effort," with different parts of the company all marching together toward the same electric, autonomous future.
Ed Bastian became the first-ever airline CEO to deliver the keynote address at CES where he outlined a number of futuristic visions for the airline.
Even though TeamFight Tactics was initially released as a League of Legends game mode, it has become so much more. And is now a staple within the autobattler genre. Inven Global's Esports Journalist Tom Matthiesen joined us to give us a review of 2019 as well his thoughts for TFT's 2020 future.
JetBlue plans to invest in green projects designed to absorb or avoid the greenhouse gas emissions being produced by the airline’s 1,000 daily flights.
While no one knows how consumers will embrace the multitude of options, executives from WarnerMedia tell Cheddar one thing is certain: all streaming distributors are aiming to upend the linear television business model.
Damien Kieran, Twitter’s Global Data Protection Officer, spoke to Cheddar about how his team is ensuring compliance with data protection laws around the world.
