The digital advertising landscape is evolving as marketers compete for consumers' attention. Omnivirt is a 360-degree VR advertising platform for brands and publishers looking to gain an edge. The company's CEO and COO, Brad Phaisan and Michael Rucker, joined us to chat about virtual reality's full potential for advertisers.
We are in the early stages of VR technology, and some doubt whether it'll ever live up to high expectations. Phaisan compares the skepticism towards VR today to the way people viewed smartphones in the 1990s. The former Google software engineer is confident VR could end up being just as big.
The advertising space is extremely cluttered, and marketers are looking for ways to jump off the page, says Rucker. Omnivirt's 360 VR ads are offering advertisers and publishers the chance to do just that. When asked about Snap's place in virtual reality advertising, Rucker adds that he sees the social media platform as complementary to the solutions offered by Omnivirt.
Several fintech companies this year plan to release credit cards that offer a percentage back in bitcoin on every purchase.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Tesla delivered nearly 185,000 electric vehicles in the first quarter despite a shortage of computer chips that has hit the global auto industry.
With President Biden unveiling a $2.9 trillion infrastructure plan, the old gas tax formula may not be able to serve as a matching revenue source, especially with the consistent drumbeat of growing the electric vehicle market.
Shyam Gidumal, WeWork president and COO of the Americas, talked about the latest partnership with a city to help guide more businesses back into shared workspaces.
Microsoft won a nearly $22 billion contract to supply U.S. Army combat troops with its virtual reality headsets.
Andrew Williamson, vice president of global government affairs and economic adviser for Huawei, spoke to Cheddar about the Chinese telecom company's lack of communication with President Biden regarding ongoing trade tensions with the U.S.
The four civilian SpaceX crewmembers joined Cheddar to talk about the historic flight to take place this September.
Michael Colglazier, Virgin Galactic CEO, spoke to Cheddar about the latest shiny space vehicle from the company and the future of commercial space travel.
Cheddar's Baker Machado and Azia Celestino break down video gaming from the console wars to the gamification of job recruiting.
