Using Technology To Generate Leads And Sell More Homes

The real estate industry is slowly coming around to technology. A number of new tech-focused firms are using data to speed up and simplify the home buying process, such as Home61. Olivier Grinda, CEO of tech-based real estate firm Home61, explains how his company is using technology to disrupt the real estate market. Home61 aggregates information for its team of agents to provide them with leads, and to give them a leg up on the competition. Simplifying the process of getting leads attracts top agents, and it helps them make more money. Currently Home61 is only available in Miami. Grinda says that the model is best suited for markets that aren't overpriced, like New York City. As they continue to grow in Miami, Grinda plans to expand beyond South Florida. He says Philadelphia and Chicago would be great markets for Home61.

More In Business

The underdiscussed pure profit enterprise of movie rereleases

With rereleases being pure profit, why aren’t studios always doing them?

Why Consumers Are Hitting “Cancel”: Inside the Subscription Fatigue Era

Bank of America economist David Tinsley explains why streaming costs have consumers hitting cancel faster than play.

What September’s Inflation Numbers Really Mean: Insights From S&P Global

Chris Williamson, Chief Business Economist at S&P Global, breaks down September’s CPI print and inflation trends, explaining what it means for markets.

Beyond Binge-Watching: Curiosity Stream’s Vision for Intelligent Entertainment

Curiosity Stream CEO Clint Stinchcomb discusses how educational streaming and innovation are driving strong growth and audience engagement.

Using A.I. to Manage Risk on Wall Street

Patrick Palomo, Principal Solutions Architect at Smarsh, talks about working with Wall Street to deploy A.I. that helps predict and manage risk.

Big Business This Week: Will more health insurance costs hit business?

At the core of the ongoing government shutdown is a fight over the decision to end subsidies that let some 12 million Americans get health coverage.

Are theme parks determining Disney and Universal’s film slates?

Why would you make a third “Tron” movie? Unless of course you'd spent billions of dollars on a theme park ride and needed to promote it?

Starbucks Introduces AI Barista: A Glimpse Into the Future of Coffee Service

Starbucks’ AI barista aims to speed service and improve experience. Nick Lichtenberg, Fortune Business Editor, explains its impact on workers and customers.

Tesla & Big Tech’s Earnings Test: Can Massive AI Bets Finally Deliver Revenue Growth?

As Big Tech reports Q3 earnings, investors await proof that massive AI and cloud investments from Meta, Apple, Microsoft, and Alphabet are driving real growth.

Eric Trump on Bitcoin's Future: Inside American Bitcoin’s Strategy for Digital Dominance

Eric Trump joins us to discuss American Bitcoin’s mission, market strategy, and why he believes the U.S. must lead the next era of digital currency innovation.

Load More