Unilever Threatens to Pull Ads From Google and Facebook
Brian O'Kelly, CEO and co-founder of AppNexus, discusses Unilever's threat to pull its ads from Google and Facebook. Advertisers are growing increasingly frustrated by seeing their ads show up next to fake news and hate speech.
O'Kelly was in the room when an exec from Unilever made the threat, and O'Kelley says it was met with shock. O'Kelly believes no major brand would ever actually pull out of digital advertising.
O'Kelly explains the problem Google and Facebook currently have is "of their own creation." He adds "if they wanted to fix this, they could."
Adam Turnquist, Chief Technical Strategist for LPL Financial, weighs in on the latest CPI data, what could get the Fed to lower borrowing costs, and the crypto rally.
Mark Hamrick, senior economic analyst at Bankrate, breaks down the current housing market and why he’s expecting affordability will get better as the year goes on.
