*By Bridgette Webb*
Twitter wants in on the esports action.
"No matter what the game is, no matter where that game is being broadcast, people are coming to Twitter to talk about it," Rishi Chadha, head of gaming content partnerships at the platform, said Wednesday in an interview on Cheddar.
"Twitter is really that place where the engaged, hyper-engaged and robust esports conversations are happening in real time during events."
Twitter ($TWTR) struck a deal in August with the [Overwatch League](https://variety.com/2018/digital/news/twitter-overwatch-league-highlights-weekly-show-1202915230/) to stream live esports content and highlights. The pact also includes the launch of “Watchpoint," a weekly show that will preview upcoming league matches, starting with the 2019 season.
The esports arena has grown incredibly competitive as Twitch and Google's ($GOOGL) YouTube, among others, wrestle for dominance ー and dollars.
But Chadha said that Twitter's role is more complimentary than competitive.
"When we are thinking of content on our platform, we are not just live ー we also have short form clips, we have tweets, we have pictures, we have a variety of products," he said.
In Chadha's view, it's largely about generating a dialogue around esports.
"\[Our products\] really cater to fostering that conversation that could be happening on Twitter, when it's a livestream on Twitter, or off Twitter when it's on other platforms as well."
For full interview [click here](https://cheddar.com/videos/twitter-wants-in-on-the-esports-mania).
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