*By Bridgette Webb*
Twitter wants in on the esports action.
"No matter what the game is, no matter where that game is being broadcast, people are coming to Twitter to talk about it," Rishi Chadha, head of gaming content partnerships at the platform, said Wednesday in an interview on Cheddar.
"Twitter is really that place where the engaged, hyper-engaged and robust esports conversations are happening in real time during events."
Twitter ($TWTR) struck a deal in August with the [Overwatch League](https://variety.com/2018/digital/news/twitter-overwatch-league-highlights-weekly-show-1202915230/) to stream live esports content and highlights. The pact also includes the launch of “Watchpoint," a weekly show that will preview upcoming league matches, starting with the 2019 season.
The esports arena has grown incredibly competitive as Twitch and Google's ($GOOGL) YouTube, among others, wrestle for dominance ー and dollars.
But Chadha said that Twitter's role is more complimentary than competitive.
"When we are thinking of content on our platform, we are not just live ー we also have short form clips, we have tweets, we have pictures, we have a variety of products," he said.
In Chadha's view, it's largely about generating a dialogue around esports.
"\[Our products\] really cater to fostering that conversation that could be happening on Twitter, when it's a livestream on Twitter, or off Twitter when it's on other platforms as well."
For full interview [click here](https://cheddar.com/videos/twitter-wants-in-on-the-esports-mania).
Small business reporter, Gene Marks, joins Cheddar to give analysis on how small businesses are tackling incoming tariffs and how it will affect the consumer.
Babylist CEO Natalie Gordon joins Cheddar to discuss how the website is helping new parents, how to make a registry and how secondhand options are available.
Biotechnology company Regeneron Pharmaceuticals is buying 23andMe for $256 million, two months after the genetic testing company filed for Chapter 11 bankruptcy protection.
ReturnPro CEO Sender Shamiss to discuss how his company is changing the way we make returns and how Trump's tariffs are affecting the return business. Watch!
Walmart, which became the nation’s largest retailer by making low prices a priority, has found itself in a place it’s rarely been: Warning customers that prices will rise for goods ranging from bananas to car seats.
Chris Beauchamp, Chief Market Analyst at IG International, joins J.D. Durkin to give analysis on the recent trade truce between the U.S. and China. Watch!