Turner CEO On What It Takes To Win In the Future of TV
John Martin sat down with Alyssa Julya Smith at CES to give his take on future of media and TV. Martin says his goal the past four years at Turner has been to re-invent TV. Martin hits the key to succeeding in the current media landscape and how Turner is innovating for the future.
Martin explains that one of the keys is an omnichannel approach to distributing content. And Martin argues that while reach is important and pays the bills, the most important aspect is quality over quantity when it comes to content.
Martin says there is no space for mediocre programming anymore, consumers just have far too many options. There are three keys to getting consumers to watch your material. It used to be just content and distribution, but now the quality of experience has become just as important.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
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