Matt Lieber, Co-Founder and President of Gimlet Media, joins Cheddar to talk about the evolution of audio, and why podcasts are taking over your ears. Gimlet Media is a digital media company and podcast network, focused on producing narrative podcasts. Some of the most popular shows you may have heard of are: Crimetown, Reply All, and Homecoming. Lieber talks about how the experience is different from listening to a story and reading or watching one unfold. You become more attached to the voice, he says, and feel a part of the creation. Lieber talks about finding the right story and how Gimlet builds connections with its listeners. Plus, starting Gimlet was a risk. Lieber talks about why he had such passion for storytelling, and why he was willing to take a chance in the podcast market.

Share:
More In Business
January’s Blockbuster Jobs Report
Tom Graff, Chief Investment Officer, Facet, discusses what the latest jobs report says about this ‘pretty good’ labor market and why the market should worry less about the Fed’s next decision.
How to Save for Retirement the Right Way
As millions of Americans are set to retire, John Carter, President & COO of Nationwide Financial, shares what to expect and how consumers of all ages can better prepare for their golden years.
Load More