Khushi Baby is the device that lets babies and mothers in rural India wear their medical histories around their necks. CEO and co-founder Ruchit Nagar joins us to discuss how the landmark technology works. He also tells us what went into turning his idea from a college project into a revolutionary product.
Nagar breaks down the technology behind the inexpensive digital necklace. He explains the app medical workers can use to easily access the medical histories of mothers and babies in rural India. The device uses near-field communication technology and cloud computing to become a "digital key" to the world's health gap.
While the technology is only being used in India now, Ragar gives us a look ahead at his company's plan for expansion into Africa and the Middle East. He also speculates on how advancements in 5G technology can increase the device's capabilities. Finally, we learn how researchers are using the app for analysis in addition to data collection.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
