Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience. Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers - something the NFL hasn't been able to do. Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.

Share:
More In Sports
Diving Into Brian Flores' Bombshell Lawsuit of the NFL and its Implications
The NFL was struck with a bombshell lawsuit by former Dolphins Head Coach Brian Flores that accuses them and three teams of discrimination. The league's hiring practices when it comes to minority coaches have been in question for years but may finally see some change after Flores' suit. Cheddar News was joined by Matt Lombardo, National NFL Insider at Fansided to discuss the suit and its possible implications.
Stars Set to Take Field for Super Bowl LVI
The Rams will technically be the road team for Super Bowl LIV despite the event being play at their home venue, Sofi Stadium. Why? Because the league alternates which conference's team is designated as home, and this year, it's the Bengals turn. Cody Roark, NFL Analyst for Pro Football Network, joins Cheddar News' Closing Bell for some more Super Bowl nuggets and discusses what viewers should watch for when the game kicks off.
The Deep End: Sports
From the environment to income inequality, many issues can be seen through the lens of our favorite athletes and teams. In this episode, we’re exploring the world of sports.
Load More