Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience. Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers - something the NFL hasn't been able to do. Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.

Share:
More In Sports
The Real Cost of Being an Olympic Figure Skater
Tanya Ghahremani, associate lifestyle editor for Bustle, takes a look at just how much money skaters and their families shell out in pursuit of an almost impossible dream. The Winter Olympics are now underway in PyeongChang, South Korea.
Closing Bell: February 8, 2018
Cheddar is dedicating the day to celebrating women, and we're calling it "Chedher"! We have special co-hosts and interviews from women in sports, tech, business, politics and more. Hope King welcomes special co-hosts Alicia Quarles and Tanzina Vega.
Hope Solo on Closing the Gender Pay Gap in Sports
Soccer phenom Hope Solo is an outspoken advocate for the gender pay gap in sports. Along with her U.S. Soccer teammates she is advocating for equal pay in the league. Cheddar's Hope King spoke with the athlete about challenges facing women in sports, and how she is inspiring the next generation.
World Cup Champ Hope Solo Battles for Equal Pay
U.S. Women's Soccer has been plagued by inequities in how athletes are paid compared to their male counterparts. Hope Solo discusses why the disparity exists and what she's doing to change it.
Between Bells: February 8, 2018
Between Bells: Cheddar turns into #chedHER, with 100% women anchors and guests. We highlight women in business, tech, entertainment, politics, and sports. With Cosmopolitan, EMILY's List, Lea DeLaria, MoveOn.org, THINX, and more!
The Women to Watch at the Winter Olympics
Team USA is sending 109 women to represent the United States at the Winter Olympics. SELF's Amy Eisinger joins Cheddar to discuss some of the most inspiring athletes to watch during the games.
Aaptiv Founder Ethan Agarwal On The New Age Of Audio
Radios may be a relic of the past, but audio technology is anything but outdated. In this week's Volvo Tech Drive the Founder and CEO of Aaptiv explains how his company is using audio to change the way the world works out.
Between Bells: February 7, 2018
On Between Bells: Government shutdown showdown, technology addiction, and big changes at New York Fashion Week. With Esquire, PCMag, Chat Sports, YourTango, and more.
Load More