Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
On Monday, every driver and their crews joined Bubba Wallace in a show of solidarity before the race that was postponed a day by rain.
NASCAR's Bubba Wallace talks single-man Black Lives Matter protest at Martinsville and dives into steps the league is taking to be more inclusive.
Cheddar's Need2Know Podcast for Mon., June 22, 2020.
Dan Courtemanche, EVP of communication at Major League Soccer, talks returning game play amid the coronavirus pandemic.
NBA Executive, Michele Roberts joins Cheddar to talk discuss being the first woman and person of color to join Cresco Labs' board of directors. Roberts has also been instrumental in the return of the NBA season amid the coronavirus pandemic.
Cheddar's Need2Know Podcast for Fri., June 19, 2020.
Cheddar's Need2Know Podcast for Thurs., June 18, 2020.
Cheddar's Need2Know Podcast for Wed., June 17, 2020.
Cheddar's Need2Know Podcast for Tues., June 16, 2020.
Traditionally around this time of the year, advertisers and agencies attend hours of pitches from media companies featuring their most promising TV shows and marquee events for the upcoming year. Like so many things in 2020, this year is different.
