*By Britt Terrell*
Streaming platforms are in a war for top talent, and Apple just won the latest battle with a multi-year original content deal with Oprah Winfrey. It remains to be seen, though, whether the company can compete with streaming heavyweights like Netflix.
"The Oprah deal is said to be part of a $1 billion original programming push, but that's about the same amount that Netflix is increasing its original programming spending per year at the moment," said Mike Brown, innovation reporter at Inverse. Apple does have some advantages. It has over a billion devices in the market, but Netflix is already outspending."
Netflix recently inked a $300 million deal with producer Ryan Murphy, the man behind hits like *Glee*, *The People vs. O.J. Simpson*, *American Horror Story*, to create original content. It also signed the Obamas for an undisclosed amount.
"Getting these big names board shows that Apple and Netflix are serious about taking on the established players in this field," said Brown. "If they can get those big names on-board that is absolutely a huge benefit for them."
For the full interview, [click here](https://cheddar.com/videos/oprahs-big-bite-out-of-apple).
Lead Analyst at TVREV, Alan Wolk, joins Cheddar to discuss the latest in media and business news, including why business at the box office may be slowing down.
With stubborn inflation sticking at about 2.8%, there’s a chance that the Fed won’t cut rates this year. That might be the smarter choice in the long run.
The health and wellness industry is booming, expected to hit $14 trillion by 2032. Equinox teamed up with Function Health to revolutionize health optimization.
Featherie, a line of sustainable and functional golf wear for girls, fills a void in the market, catering to the increasing number of female junior golfers.
The CEO of LiveOne, Rob Ellin, discusses the DOJ's lawsuit against Live Nation and Ticketmaster, how will if affect you and the future of live events. Watch!
