Media and advertising leaders gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with NBCUniversal Chairman of Advertising Sales and Client Partnership, Linda Yaccarino, about the future of advertising.
Yaccarino shares NBCUniversal's goals in advertising for 2018. The new year kicks off with a heavy slate of events, including the Golden Globes, Super Bowl, and PyeongChang Olympics. Yaccarino says the network is on track to generate $1 Billion in advertising revenue for its Olympic coverage.
Next year NBCUniversal is planning to stream every event live so viewers can get the coverage in real time, says Yaccarino. When looking at cross-platform coverage, Yaccarino says its all about content and dominance. "What's really happening is a convergence of opportunity for the advertisers," said Yaccarino. "[Advertisers] want to be part of the Olympics to aggregate the biggest audiences."
China is banning children from playing online games for more than three hours a week, the harshest restriction so far on the game industry as Chinese regulators continue cracking down on the technology sector.
A SpaceX shipment of ants, avocados, and a human-sized robotic arm is on its way to the International Space Station.
Rory Harvey, global head of Cadillac, joined Cheddar to discuss the automaker entering the luxury electric SUV market with its 2023 Lyriq,
Crypto-enthusiasts are taking to social media to urge regular Afghans to adopt bitcoin in the face of considerable economic uncertainty.
Cryptograph is auctioning NFTs of NBA legend Kobe Bryant in early career photos that had never before been made public.
General Motors is recalling all Chevrolet Bolt electric vehicles sold worldwide to fix a battery problem that could cause fires.
The Taliban's return to power in Afghanistan as the U.S. withdraws is presenting new issues and challenges for social media platforms like Facebook and YouTube.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Facebook is trying to pull in workplace users with a new virtual-reality app called Horizon Workrooms.
The names, Social Security numbers and information from driver’s licenses or other identification of just over 40 million people who applied for T-Mobile credit were exposed in a recent data breach, the company said Wednesday.
