Jerry Jones and his storied football franchise, the Dallas Cowboys, are giving to the needy through the Salvation Army over the holidays, and hoping the team gets going in its traditional Thanksgiving Day game.

"Well it's called a 'W,' we want to win the football game," Jones said to Cheddar about the holiday contest with a laugh. "We're sitting in the end zone here at AT&T Stadium, and those red kettles really are going to be just a few feet away. And we've been practicing on it, and when we score, we want those guys over in that kettle."

The iconic red kettles, smaller than the ones that will be featured in Thursday's game, are utilized by the Salvation Army, the Christian church and charitable organization, to collect donations. They can often be seen accompanied by bell-ringing volunteers in public spaces from early November through Christmas Eve.

"I think of the most efficient way to take a dollar and have it immediately go to shoes for somebody that has none, go to food when they don't have anything to eat," Jones said. "The Salvation Army is how to do that through the red kettle, right there without any in-between. It is the efficiency which is really something you look at with football as well."

The red kettle received a windfall gift from what was, at first, a negative incident for the NFL team, when superstar running back Ezekiel Elliott held out for a bigger contract. Owner Jerry Jones dismissed the player with the remark "Zeke Who?" at the time during the acrimonious dispute.

"In 2016 we watched Zeke jump into the kettle and just a few months when we re-signed Zeke ... and we held up 'Zeke Who?' t-shirts, we sold all of those and the $150,000 that was raised, all of it went to the Salvation Army," said Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys. "We hope to see what he does tomorrow."

The 8-3 Buffalo Bills will be taking on the 6-5 Cowboys at 4:30 p.m. on Thursday.

Share:
More In Culture
Bronx Twin Parks Apartment Fire Leaves 17 People Dead
Earlier this month, New York City experienced one of the deadliest fires it has seen in decades. 17 people lost their lives in the Fordham section of the Bronx. This was due to a faulty space heater which reportedly began on the lower floor of the 120 unit building. Thanks to the F. D. N. Y. And heroic neighbors, many were able to get out in time. Unfortunately, the toxic smoke surged upwards through a safety door. Now, many advocates say negligence by policymakers and landlords has led to the deaths in black and brown communities from fires that honestly could have been preventable. Legislative Director of Citizen Action of New York, Rebecca Garrard, and the Chair of Journalism and New Media Studies at St. Joseph's College Theodore Hamm, joined Cheddar to discuss more.
Clari Raises $225 Million to Deliver Predictable Revenue for Every Business
Revenue operations platform Clari recently raised $225 million in a Series F financing round led by Blackstone, bringing the company's valuation to more than $2.6 billion. Calri says more than 450 companies from around the world use its A.I.-powered platform to make their revenue operations more connected, efficient, and predictable. Clari CEO Andy Byrne joined Cheddar News' Closing Bell to discuss.
Focusing on Holistic Health in the New Year
With so many nutrition apps, social media influencers, and diet trends, it can be hard to know where to start when it comes to getting healthy. Christina Jax, registered dietitian, nutritionist and health advisor, at the nutrition app LifeSum, says diets shouldn't be just about weight management. She joined Cheddar to give some tips on how to approach health and wellness in a holistic way.
Tourism in Las Vegas Bounces Back with Bachelorettes, Weekend Trips
Like countless cities, Las Vegas turned into a ghost town when Covid hit, shutting down casinos, nightclubs, restaurants, and everything else that keeps its economy running. But Sin City has surged back to life, as many bachelorettes and bachelors flock there to celebrate their last months as singles. Travel expert Lee Abbamonte gives an update on the state of the travel industry two years into the pandemic, including how Vegas has lured tourists back to the crowded city.
Talent Resources Sports Putting on Sports Illustrated The Party for Super Bowl Weekend
Talent Resources Sports is partnering with ABG Entertainment to host Sports Illustrated The Party during the weekend of Super Bowl LVI, featuring musical performances by Kygo, Jack Harlow, and other guests. David Spencer and Mike Heller, co-CEOs and founders of Talent Resources Sports, joined Cheddar to discuss the details behind putting on the event. “We’re just really pumped that after all of the things that got canceled people will finally have a place to let some steam off in such an exciting moment, such a charged moment with the Super Bowl,” Mike Heller said about putting on the live event after previous COVID-related cancellations.
Another Television Character Dies by Peloton, This Time on 'Billions'
Coming off of a horrible week for Peloton on the stock market, another character from a TV series died after riding the stationary bike. Mike Wagner on "Billions" was the latest fictional tragedy, just a month after "Mr. Big" suffered a similar fate on the "Sex and the City" reboot "And Just Like That." Peloton tweeted it had not worked with the Showtime series on the episode.
Load More