How One Latin American Publication Plans To Break Into The U.S. Market

Companies are investing billions of dollars in digital video. So how do companies stand out from the crowd? Cultura Colectiva averages 870 million monthly video views on its Spanish-language platform, and now it's looking to corner the English-speaking market as well. Sarah Vander Wal, Head of Brand & Business Development at Cultura Colectiva, explains why the company believes now is the right time to launch in the United States. In a time when President Trump is preaching an anti-immigration message, Cultura Colectiva believes there is a place for positive Latin-centric content. After launching just a few months ago, Vander Wal says Cultura Colectiva is receiving about 300 million views per month on its English-language content. With that kind of traction, Vander Wal says the English content could surpass its Spanish content in monthly views.

More In Business

Bob’s Discount Furniture Goes Public: What This IPO Means for the Retail Market

Carl Lukach, CFO of Bob’s Discount Furniture, shares insights on the company’s IPO, growth strategy, and what it means for the future of the furniture market.

Robotaxis Vs. New York City: Can Self-Driving Cars Survive the Toughest Streets on Earth?

Waymo eyes NYC, the hardest city for robotaxis yet. Safety, laws, unions, and public trust collide as autonomous cars push toward America’s streets.

Watch Josh Luber Unbox the Future of Collectibles Live on the NYSE Floor

Josh Luber reveals the thrill of “blind boxification” and how chance-driven collectibles are reshaping markets in real time.

Seahawks vs. Patriots: The Biggest Bets You Need to Know

BetMGM CEO Adam Greenblatt shares the hottest bets, surprising trends, and how prediction markets are changing the game.

From Social Feeds to Super Bowl: The Rise of Creator-Led Ads

Zoe Soon of IAB explains how TikTok and Instagram stars are now the real MVPs of Super Bowl advertising campaigns.

Big Business This Week: The SaaS-pocalypse hits the tech markets

All it took was a gentle nudge for tech markets to fall significantly.

Who Will Win the Oscars This Year?

We have a pretty stellar line up of Oscar nominations, this year. The question is, who will win? And of course, who SHOULD win?

Who Really Controls TikTok Now? Inside the U.S. Spin-Off

As TikTok announces a major U.S. spin-off, Kerry Flynn, Media Reporter at Axios, breaks down the deal, the timing, and what it means for tech policy.

Luxury Presence and the New Playbook for Modern Real Estate Agents

As real estate is reshaped by AI and affordability pressures, Malte Kramer, CEO and Founder of Luxury Presence, explains how agents adapt, scale, and win.

Josh D’Amaro Steps in as Disney CEO Amid Intensifying Streaming Battles

As streaming consolidation intensifies, Seth Schachner, Managing Director at StratAmericas, weighs in on Disney’s strategy under new CEO Josh D’Amaro.

Load More