How One Latin American Publication Plans To Break Into The U.S. Market
Companies are investing billions of dollars in digital video. So how do companies stand out from the crowd? Cultura Colectiva averages 870 million monthly video views on its Spanish-language platform, and now it's looking to corner the English-speaking market as well.
Sarah Vander Wal, Head of Brand & Business Development at Cultura Colectiva, explains why the company believes now is the right time to launch in the United States. In a time when President Trump is preaching an anti-immigration message, Cultura Colectiva believes there is a place for positive Latin-centric content.
After launching just a few months ago, Vander Wal says Cultura Colectiva is receiving about 300 million views per month on its English-language content. With that kind of traction, Vander Wal says the English content could surpass its Spanish content in monthly views.
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