How Jenny Craig and Curves Are Rebranding for the Modern Era
Health and wellness is all the rage in America. As more health-focused companies set up shop, how does one stand out from the crowd?
Two of the most recognizable brands in the industry are Jenny Craig and Curves. They've both undergone major shifts in recent years to keep up with changes in the industry. Monty Sharma, the CEO of both companies, discusses what it wakes to make these kinds of turnarounds happen.
Sharma says it all starts with assembling the right team. Without a good team, rebranding won't be successful. When asked what he looks for in a team member, Sharma says he hires people who share his vision for the future of the company.
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