Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Cigarette giant Altria said it would spend $1.8 billion for a 45 percent stake in Cronos, the Canadian cannabis producer, signaling a massive bet that the legalization of marijuana will spread as cigarette smoking declines. The announcement follows reports that Altria is also talking to Juul about a stake in the wildly-popular vape brand, which would be another hedge against Altria's core tobacco business, which includes brands like Marlboro and Skoal.
PayPal employees are giving its peers a course in crypto token economics. The company has launched an internal blockchain-based incentive platform for employees, Cheddar has learned. The initiative was built over a period of six months by about 25 people in PayPal's San Jose-based innovation lab and launched in mid-November, according to Michael Todasco, the director of innovation.
New York is now the first city in the country to set a minimum pay rate for drivers working for ride-hailing apps like Uber and Lyft, following a vote on Tuesday by the NYC Taxi and Limousine Commission. Under the new policy, those drivers will make $17.22 per hour. But Aziz Bah, steward of the Independent Drivers Guild, told Cheddar Wednesday it's only the beginning.
Lyft filed for its initial public offering in a confidential registration statement with the Securities and Exchange Commission, it announced in a press release Thursday morning.
The markets rebounded from session lows after news broke the Federal Reserve is considering a new approach to interest rates that could translate to fewer rate hikes in the coming year. The Wall Street Journal reported on Thursday the Fed is considering a "wait-and-see" mentality for monetary policy, after the anticipated December hike that is by and large already priced into the markets.
StoreMe wants to solve travelers' "schlepping problem." The on-demand app allows travelers to search a location, input the number of bags they have, and make a reservation. That way, as travelers are passing through cities, they can enjoy the sights sans luggage. "This service is convenient, on-demand, and it's totally affordable," Peter Korbel told Cheddar Wednesday.
Care to watch the original "Star Wars" trilogy? Don't assume Disney's forthcoming streaming service Disney+ will have it. And while AT&T owns "Friends," it won't be streaming it exclusively on its own OTT platform when it launches in 2019 ー viewers will still be able to binge the series on Netflix. "Star Wars" and "Friends" are just a couple of the confusing licensing arrangements viewers should expect as more media companies push to debut their own streaming services to rival Netflix and Hulu.
In the virtual-reality world, "Mission Impossible" is possible after all. VR start-up Nomadic has partnered with VRWERX and Paramount to create a "tactile" experience for the "Mission Impossible" movie franchise that will allow users to interact physically with the virtual world of the movie.
After Tumblr announced it would pull so-called "adult content" from its platform, a larger-than-expected group of users erupted in protest. According to Shannon Liao, a tech and culture reporter at The Verge, many flocked to the platform "to browse sex-positive blogs and also different kinds of curated porn," in a "safe place."
Reports indicate that widespread 5G may arrive in 2019, and providers are scurrying to meet that unofficial deadline in the wake of Verizon's recent announcement that it will partner with Samsung to release a 5G phone by June.
