Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
From CES, Reddit's Jen Wong discussed the unique interactions that the Reddit platform embodies for its users — and for potential advertisers.
Here are the headlines you Need 2 know for Friday, January 10, 2020
Annie Jean-Baptiste, Google’s head of product inclusion, spoke to Cheddar from the Consumer Electronics Show about the company’s “Inclusion Champions” group. “That's 2,000 Googlers globally who have been working and have volunteered to help us 'dogfood' or test our products before they launch."
A rally in big technology companies including Apple sent major U.S. stock indexes to more record highs on Wall Street Thursday.
Quibi’s Chief Product Officer Tom Conrad is confident that the new platform’s content will stand out among its peers with unique offerings.
Deborah Wahl told Cheddar from the floor of CES that the feeling inside the storied automaker was akin to a "war effort," with different parts of the company all marching together toward the same electric, autonomous future.
Ed Bastian became the first-ever airline CEO to deliver the keynote address at CES where he outlined a number of futuristic visions for the airline.
Even though TeamFight Tactics was initially released as a League of Legends game mode, it has become so much more. And is now a staple within the autobattler genre. Inven Global's Esports Journalist Tom Matthiesen joined us to give us a review of 2019 as well his thoughts for TFT's 2020 future.
JetBlue plans to invest in green projects designed to absorb or avoid the greenhouse gas emissions being produced by the airline’s 1,000 daily flights.
While no one knows how consumers will embrace the multitude of options, executives from WarnerMedia tell Cheddar one thing is certain: all streaming distributors are aiming to upend the linear television business model.
