FORTO Coffee Shots: A Healthier Caffeine Alternative?
*By Madison Alworth*
Neel Premkumar, CEO of energy-shot company FORTO, thinks he can hit a billion dollars in sales in five years.
And he hopes a recent deal with Walmart can help get him there.
"It's a huge deal. Walmart took us into the coffee aisle, which is the first time a small-rated, coffee shot made it into the big boys' \[club\]," Premkumar told Cheddar on Friday.
FORTO, whose two-ounce shots contain as much caffeine as one or two cups of coffee, expanded its reach to 3,700 Walmart stores just last month.
The growth is part of what Premkumar called a "new wave of coffee."
"We've more than doubled every single year. We are probably the fastest-growing beverage brand in the U.S. at this point."
For full interview, [click here](https://cheddar.com/videos/forto-coffee-shots-for-energy).
The housing market shows few signs of busting out of its three-year funk after a disappointing spring season and amid a gloomy outlook for the summer and f
For 30 years Ira Galtman’s job has been to document how American Express went from an express stagecoach company in New York in 1850, to what it is today.
The Good Charcoal Company offers eco-friendly, chemical-free charcoal sourced from Namibian acacia wood, promoting sustainable grilling practices nationwide.
After a few months of positive data, the Fed chair says he’s in no rush to cut rates – and this analyst says inflation could stick around for the near future.
