Esports Bringing People Up Close and Personal With Virtual Reality Tech
*By Michael Teich*
Virtual reality will be revolutionary for esports, but the technology wont reach its full potential in gaming for awhile, said the VP and general manager of Intel's gaming division Frank Soqui.
“It’s very difficult to get VR into the hands of everyone to go use,” Soqui said Thursday in an interview on Cheddar.
Intel ($INTC) is bullish on the market for esports and has been an early supporter of professional gaming.
The company is the official technology partner of the NBA 2K League and has signed on for a multi-year sponsorship of the Overwatch League.
While Soqui thinks VR will continue to spread in the budding esports industry, he said exposing the tech to people first-hand will help them understand the full experience.
That's why Intel is depending on entertainment hubs like Dave & Buster's ($PLAY) to allow users to experience VR gaming.
“We’re looking for these location-based entertainment or destinations where people can go try out something," Soqui said.
“There’s a big audience draw for VR,” he added. “I think you’re going to see a new set of gamers get invited into this marketplace.”
Esports will have an estimated audience of 600 million by 2020, according to a [report by Deloitte](https://www2.deloitte.com/insights/us/en/industry/telecommunications/capitalizing-on-growth-of-esports-industry.html). The firm predicted that by that same year, the global esports market will generate $1.5 billion in annual revenue, largely driven by sponsorship and advertising.
For full interview [click here](https://cheddar.com/videos/intel-bullish-on-vr-in-esports).
PepsiCo just unveiled a new nostalgic logo, and it might look familiar to long-time fans of the bubbly beverage. The new logo is a slightly modified version of the one last used in the 1990s.
U.S. highway safety regulators have opened yet another investigation into problems with Teslas, this time tied to complaints that the seat belts may not hold people in a crash.
Kia McCallister-Young, director of America Saves, joined Cheddar News to explain key differences to consider when making a choice between a credit union and a bank. "You want to do your research and know exactly how to gain membership to a credit union," she said, "but, again, banks often are able to be more accessible and be in neighborhoods."
Cheddar News breaks down what to look for on The Day Ahead. The House will hold a hearing on the federal response to the recent banking issues while Starbucks CEO will testify on Capitol Hill about union-busting claims. Disney Parks workers are set to vote on a new contract proposal.
A new indictment charges FTX founder Sam Bankman-Fried with directing $40 million in bribes to one or more Chinese officials to unfreeze assets relating to his cryptocurrency business.
Producing your own food doesn't mean you have to own your own farm, and it might be as simple as raising some backyard chickens. Agri-tech startup Coop aims to make this easier for non-farmers with a so-called "smart" chicken coop. Cheddar News Senior Reporter Michelle Castillo found a flock to learn more.