Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults

Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.

More In Business

Big Business This Week: SpaceX’s $2 trillion IPO: Should we be bullish or bearish?

We spoke with bulls and bears.

The Company Positioning Itself at The Center of the New Space Economy

Voyager Technologies CEO Dylan Taylor discusses the booming commercial space race, NASA partnerships, defense tech, and building the future beyond Earth.

Habitat For Humanity Celebrates 50 Years With Huge Atlanta Build Project

Jonathan Scott and Habitat for Humanity celebrate 50 years with a major Atlanta project building 24 homes in just five days honoring Jimmy Carter.

The AI Reality Check: Why Hundreds of Projects May Never Survive

Up to 40% of AI projects may be abandoned as companies face rising pressure to prove ROI. Boomi CEO Steve Lucas joins us ahead of Boomi World 2026.

High Rates, Higher Prices: The Squeeze That Could Stall Growth

Inflation is outrunning growth, squeezing consumers and raising fear of a summer slowdown as high rates and sticky prices test spending and markets today now.

What It Takes to Shape the Future: Inside TIME’s 100 Most Influential Companies

TIME's editorial director Emma Barker unpacks the 2026 100 Most Influential Companies list, spotlighting trends, AI impact, surprises, and leadership shifts.

Load More