Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults

Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.

More In Business

The CLARITY Act Stalled: What Does It Mean For Crypto Investors?

Ryan Louvar, Chief Policy Officer and Head of Business and Legal Affairs, Digital Assets at WisdomTree, breaks down the CLARITY Act and crypto’s next phase.

Is Your Portfolio All Wrong? Peter Lazaroff On Building The “Perfect” Portfolio

Peter Lazaroff, author of The Perfect Portfolio and host of The Long-Term Investor Podcast, shares how investors can cut through market noise.

Big Business This Week: Where Is Smart Money Going In This Market?

The world is changing quickly, and asset managers are typing to stay ahead of the changes. But: Where is the smart money going in this market?

KFC Is Reinventing Itself: Inside the Bold New "Open House" Concept

KFC U.S. President Catherine Tan-Gillespie breaks down Open House, the new hospitality-first concept meant to reinvent the Colonel for today's consumers.

Chipotle’s International Expansion Heats Up

Chipotle’s Nate Lawton discusses its push into Asia, adapting its menu for new markets and plans to expand across the region.

Crunch Fitness Unveils Crunch 3.0 Under New CEO Chequan Lewis

New Crunch Fitness CEO Chequan Lewis discusses Crunch 3.0, blending boutique fitness, recovery wellness and digital training into an accessible gym model.

Load More