In this episode of Generation Trader, sponsored by E*TRADE, Cheddar Anchors Hope King and Tim Stenovec take a look at Amazon's stock performance leading up to the company's fourth quarter earnings report. 54 percent of the Cheddar community voted that they turned to Amazon for holiday gifts this past holiday season, according to a Twitter Poll. Research firm GHB Insights said Amazon captured between 45-50 percent of all online holiday sales, thanks in large part to its Prime subscribers. Shares of Amazon are up more than 30 percent in the past three months.

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Al Sharpton to lead pro-DEI march through Wall Street
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
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