Hands-free driving technology is coming to the 2021 Cadillac Escalade and the brand's CMO says it's part of GM's effort to steer the luxury SUV market closer to self-driving
The feature is called Super Cruise and fully controls acceleration and braking when enabled. It can also automatically change lanes by activating a turn signal stalk in either direction.
In the mode, the car will also automatically adjust its position within a lane for driver comfort when another vehicle passes.
"There is a moment when you take your hands off the wheel and it's terrifying and exhilarating and then you never know how you lived without it," Melissa Grady, chief marketing officer at Cadillac, told Cheddar.
Super Cruise only works on compatible highways that have lanes physically separated from opposing traffic. That includes 200,000 miles of highway in the U.S. in Canada, according to GM.
It's worth noting that the Escalade is not an autonomous vehicle. The car still alerts drivers when a situation emerges that they must resume control. But it does seem to be a step in that direction.
The new tech signals GM's desire to keep up with changing consumer expectations toward driver-assist and self-driving technologies.
"With any product, you're looking at 'what are the next 10 years going to bring and how do we really go beyond what we can even imagine as consumers?'" Grady said.
Microsoft has relinquished its seat on the board of OpenAI, saying its participation is no longer needed because the firm has improved its governance.
Target will no longer accept personal checks from shoppers as of July 15 in a sign of how a once ubiquitous payment method is going the way of the dodo.
A Delaware judge is considering a massive and unprecedented fee request by lawyers who successfully voided a pay package for Tesla CEO Elon Musk
The Bank of America Institute found that average monthly rent payment growth for the bank's small business clients rose 12% year-on-year.
A driverless ride-hailing car in China hit a pedestrian, but people on social media are taking the carmaker’s side in an AI vs. humans debate.
The Federal Reserve faces a cooling job market as well as persistently high prices, Chair Jerome Powell said in a possible sign of looming rate cuts.
America’s oldest flour company, King Arthur Baking Co., saw a six-fold increase in demand during the pandemic, and baking interest continues to rise.
The surgeon general has said there's a loneliness epidemic in America. For many people, that includes a lack of friendships at work. But there's hope!
The housing market shows few signs of busting out of its three-year funk after a disappointing spring season and amid a gloomy outlook for the summer and f
The entertainment giant Paramount will merge with Skydance, closing out a decades-long run by the Redstone family in Hollywood and injecting cash.
