Build-A-Bear CEO Talks Target Customer Evolution and Appealing to Adults

Build-A-Bear CEO Sharon Price John joined Cheddar News this week to talk about the evolution of the stuffed animal business. For years, the brand has been geared toward children, but now the company is pivoting to expand its target customer base. "So there are actually two really great examples of how we've evolved from just a kid's based company to also appealing to teens and adults with now 40 percent of our sales to teens and adults. And that over indexes to our e-commerce business," she said.

More In Business

Big Business This Week: Building “deep tech” that matters

Maybe it’s not high-tech that’s the answer to improving the world, maybe it’s actually… “deep tech.”

The underdiscussed pure profit enterprise of movie rereleases

With rereleases being pure profit, why aren’t studios always doing them?

Why Consumers Are Hitting “Cancel”: Inside the Subscription Fatigue Era

Bank of America economist David Tinsley explains why streaming costs have consumers hitting cancel faster than play.

What September’s Inflation Numbers Really Mean: Insights From S&P Global

Chris Williamson, Chief Business Economist at S&P Global, breaks down September’s CPI print and inflation trends, explaining what it means for markets.

Beyond Binge-Watching: Curiosity Stream’s Vision for Intelligent Entertainment

Curiosity Stream CEO Clint Stinchcomb discusses how educational streaming and innovation are driving strong growth and audience engagement.

Using A.I. to Manage Risk on Wall Street

Patrick Palomo, Principal Solutions Architect at Smarsh, talks about working with Wall Street to deploy A.I. that helps predict and manage risk.

Big Business This Week: Will more health insurance costs hit business?

At the core of the ongoing government shutdown is a fight over the decision to end subsidies that let some 12 million Americans get health coverage.

Are theme parks determining Disney and Universal’s film slates?

Why would you make a third “Tron” movie? Unless of course you'd spent billions of dollars on a theme park ride and needed to promote it?

Starbucks Introduces AI Barista: A Glimpse Into the Future of Coffee Service

Starbucks’ AI barista aims to speed service and improve experience. Nick Lichtenberg, Fortune Business Editor, explains its impact on workers and customers.

Tesla & Big Tech’s Earnings Test: Can Massive AI Bets Finally Deliver Revenue Growth?

As Big Tech reports Q3 earnings, investors await proof that massive AI and cloud investments from Meta, Apple, Microsoft, and Alphabet are driving real growth.

Load More