No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event. The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands. We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.

Share:
More In Culture
Unesco Calls for School Smartphone Ban
Unesco called for a worldwide ban on smartphones in classrooms, claiming that excessive usage was linked to reduced educational performance and emotional problems.
On The Scene: Making a Signature Rose Box Bouquet
Putting together a box of roses or any other type of flowers is a fun and creative task but even better when flowers last for a year like they dow at Rose Box NYC. Gal Yakir, head of operations and marketing specialist, joined Cheddar News to explain the process.
Load More