As Ad Agency Wars Heat Up, This Expert Pinpoints the Winning Strategy
Lou Paskalis, a media executive from Bank of America, joined Cheddar to discuss the tectonic shifts taking place in the media industry, as it's been a tough year for media companies.
Paskalis says the massive shift in the media landscape is taking place because the consumer is in more control than ever before. To stay relevant, advertising agencies need to invest in relationships when competing for attention, he says.
Under Google’s updated inactive account policy, which the tech giant announced back in May, accounts that haven’t been used in at least two years could be deleted. Accounts deemed inactive could be erased beginning Friday.
Supporting nonprofits on GivingTuesday this year could have a bigger impact than usual. Why? Because nonprofits and industry groups say donations so far are down compared with previous years.
