As Ad Agency Wars Heat Up, This Expert Pinpoints the Winning Strategy
Lou Paskalis, a media executive from Bank of America, joined Cheddar to discuss the tectonic shifts taking place in the media industry, as it's been a tough year for media companies.
Paskalis says the massive shift in the media landscape is taking place because the consumer is in more control than ever before. To stay relevant, advertising agencies need to invest in relationships when competing for attention, he says.
Conditions have been mostly nice for travelers flying ahead of and on Christmas Day, but some naughty disruptions plagued those flying with Southwest Airlines again this year.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
