As Ad Agency Wars Heat Up, This Expert Pinpoints the Winning Strategy
Lou Paskalis, a media executive from Bank of America, joined Cheddar to discuss the tectonic shifts taking place in the media industry, as it's been a tough year for media companies.
Paskalis says the massive shift in the media landscape is taking place because the consumer is in more control than ever before. To stay relevant, advertising agencies need to invest in relationships when competing for attention, he says.
Sports betting has spread rapidly across U.S. states in the past five years. But the odds for further expansion may be fading as state legislatures prepare to return to work in 2024.
The New York Times has filed a lawsuit against Microsoft and Open AI, accusing both of infringing copyright and abusing the intellectual property of the newspaper.
