As Ad Agency Wars Heat Up, This Expert Pinpoints the Winning Strategy

Lou Paskalis, a media executive from Bank of America, joined Cheddar to discuss the tectonic shifts taking place in the media industry, as it's been a tough year for media companies. Paskalis says the massive shift in the media landscape is taking place because the consumer is in more control than ever before. To stay relevant, advertising agencies need to invest in relationships when competing for attention, he says.

More In Business

How Caitlin Clark Joining the WNBA Could Boost the League

The WNBA has lagged behind the NBA when it comes to popularity for years – but that could change if it converts NCAA viewers into passionate fans.

Caitlin Clark: Fairly Paid, No Complaints... Yet!

Despite arguments, her rookie salary of $76,000 a year, compared to the NBA’s $10 million, is considered fair—for now.

Caitlin Clark: Record-Breaking Game Changer

Caitlin Clark has made waves in women's college basketball. Her payday has sparked conversation. Is it fair? One person says yes...

Want to Invest in A.I.? Here’s Options Beyond Nvidia

It might feel like the artificial intelligence train has left the station, but there are still opportunities to get in before the boom gets even bigger.

Nevada Supreme Court Rulings Hand Setbacks to Gun-Right Defenders and Anti-Abortion Activists

Nevada’s Supreme Court upheld the state’s ban on ghost guns Thursday, overturning a lower court’s ruling that had sided with a gun manufacturer’s argument the 2021 law regulating firearm parts with no serial numbers was unconstitutionally vague.

House Bill Pushes TikTok Sale: App’s Future in U.S. Uncertain

The US Moves Toward Possible TikTok Ban. The House Bill Mandates ByteDance to Sell App Within a Year or Face Removal from US App Stores

Tik Tok Ban Passed in Foreign Aid Bill. What's Next?

The U.S is one step closer to potentially banning Tik Tok.

These Clean Energy Stocks Are Always in the Green

Make every day Earth Day by helping the U.S. make the switch to clean energy. Bonus: It’s inflation proof.

Harbor is Redefining Baby Monitoring without Biometrics

Enter Harbor, a new state-of-the-art baby monitor system, has opted not to include biometric monitoring.

How Two Companies are Using Tech and AI to Squash Bedbug Infestations

With an uptick in bedbug infestations, two companies, Spotta and Comcast’s Machine-Q, are joining forces and using tech and AI to squash this problem.

Load More