This photo provided by Budweiser shows a scene from Budweiser's 2023 Super Bowl NFL football ad. Broadcaster Fox says it has sold out all of its Super Bowl LVII ad space as of the end of January. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday. (Budweiser via AP)
Super Bowl Sunday features some of the biggest commercials of the year, but there will be a noticeable difference in the type of ads that dominate the game in 2023 after crypto firms ran up the tab last year.
So who are the big dogs during ad breaks this time around? You'll probably see a commercial for your favorite beer, wine, or spirit as the alcohol industry will have the most spots secured during the Big Game. Anheuser-Busch will see the most screen time this year with three minutes, and Heineken, Molson Coors, Diageo, and Remy Martin will also pitch their products.
With more than 100 million people tuned into the Super Bowl every year, advertisers drop some big bucks to claim their spots — many of which are just seconds-long. Mark Evans, the EVP of ad sales at Fox Sports, told the Associated Press that some ads were priced upwards of $7 million for just 30 seconds of air time with the average cost for most other commercials being between $6 million and $7 million.
Last year, the crypto industry bought up so much ad space that the game was cheekily dubbed the Crypto Bowl. Companies that forked over millions in ad spending as the sector once boomed have since taken a steep tumble since FTX's bankruptcy filing in November and its founder being charged with fraud.
There will be zero ads from Crypto firms in 2023. According to Evans, 90 percent of Super Bowl ad space was booked and confirmed by the end of last summer.
Other notable sectors that are slated to run ads on Super Bowl Sunday include the tech industry, streaming services, food, automakers, and film studios.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
