Al Branch Creates Marketing Strategies For Hip Hop Artists
Al Branch is the Chief Marketing Officer & Partner of the powerhouse management group, The Blueprint Group & Maverick Artist Management. He sits down with Alyssa Julya Smith in LA to talk about how the brings artists like Nicki Minaj, G-Eazy and Drake to the next level in their careers.
Branch talks about his lifelong passion for hip-hop which has defined his style as a manager and marketing executive for over two decades. He talks about the importance of bringing together brands around musical acts and worked to landed the Sprite deal for Drake, which allowed his to cross over early in his career.
Branch also talks about how they helped bring G-Eazy from an independent darling to a bona fide multiplatinum superstar by 2015. Branch is currently working on projects for Cyhi, G-Eazy, Marc E. Bassy and looking forward to the new Nicki Minaj album.
California Pizza Kitchen enters a new era as fresh investment fuels growth, innovation, and global expansion—showing how legacy restaurant brands stay relevant.
Holiday shopping heats up as Tom’s Guide editor Kate Kozuch reveals the tech gifts everyone wants, from wellness gadgets to gaming buzz—and how to score deals!
