If you're looking for ways to further expand your virtual life in the metaverse, maybe consider fostering a dog.
Pet food maker Pedigree is offering metaverse users a chance to foster a pet from the real world — in the comfort of the virtual one. It's being dubbed as the 'FOSTERVERSE' and the goal of the virtual activation is to find sheltered pets forever homes.
In order to be eligible for virtual fostering, a user must be a "landowner" on the metaverse platform Decentraland. Landowners will be given access to the pet adoption site 'Adopt a Pet' and will be able to choose the furry friend they want. Those that do not own land can still interact with pets but cannot adopt.
As part of the activation, Pedigree is also set to match donations to its Pedigree Foundation up to $100,000. The organization specifically focuses on helping dogs find forever homes.
Jean-Paul Jansen, the vice president of marketing for Mars Petcare North America, said that virtual fostering is an expansion of the company's mission to end pet homelessness.
"Both the Pedigree brand and Pedigree Foundation have long histories of supporting animal shelters and promoting dog adoption, and this program enables people to support deserving dogs in a new way through virtual fostering," he said in a statement.
Quibi’s Chief Product Officer Tom Conrad is confident that the new platform’s content will stand out among its peers with unique offerings.
Deborah Wahl told Cheddar from the floor of CES that the feeling inside the storied automaker was akin to a "war effort," with different parts of the company all marching together toward the same electric, autonomous future.
Ed Bastian became the first-ever airline CEO to deliver the keynote address at CES where he outlined a number of futuristic visions for the airline.
Even though TeamFight Tactics was initially released as a League of Legends game mode, it has become so much more. And is now a staple within the autobattler genre. Inven Global's Esports Journalist Tom Matthiesen joined us to give us a review of 2019 as well his thoughts for TFT's 2020 future.
JetBlue plans to invest in green projects designed to absorb or avoid the greenhouse gas emissions being produced by the airline’s 1,000 daily flights.
While no one knows how consumers will embrace the multitude of options, executives from WarnerMedia tell Cheddar one thing is certain: all streaming distributors are aiming to upend the linear television business model.
Damien Kieran, Twitter’s Global Data Protection Officer, spoke to Cheddar about how his team is ensuring compliance with data protection laws around the world.
Yamaha Corp. of America President Tom Sumner told Cheddar the company has worked to find ways to combine traditional craftsmanship and technology to create a more "compelling" instrument for musicians
Despite expanding into music festivals and other notable entertainment venues, Satisfi co-founder and CEO Don White says that sports remain the company's number one priority.
Only weeks after halting production of the Max 737 jet, Boeing has discovered another potential hazard — critical wiring that may be too close together and could short circuit.
