While reports of COVID-19 outbreaks have shut down factories or disrupted supply chains for the traditional meat industry, plant-based meat company Impossible Foods has found itself expanding its reach -- this time through a new partnership with Starbucks.
The coffee chain announced this week it will be featuring the Impossible Breakfast Sandwich on its summer menu.
"Something like one-third of all the 18- to 29-year-olds in the country hit a Starbucks at least once a quarter," David Lee, Impossible Foods' chief financial officer, told Cheddar. "And so for us to be available in this way, to have nearly 20,000 locations serve our Impossible Sausage products, is a wonderful milestone for us."
Lee explained that Impossible's co-manufacturing partnerships, such as the one it shares with food supplier OSI Group, provides enough scalability to supply the market for its meat alternatives.
"It means that we can meet the large demand we expect from Starbucks, Burger King, many other partners, but also a really rapid rollout in grocery stores, which we began to speed up sometime around March or so this year," he said.
The CFO was also confident the company was addressing challenges from the coronavirus pandemic by selling Impossible Burgers that can be delivered straight to customers' homes. He reported that grocery sales of its products had grown 30 times over since March when most stay-at-home orders began, in addition to the orders made directly to Impossible.
"The theme has been scaling to meet unprecedented demand. As a result we feel relatively well-prepared to handle how this current pandemic has changed the way meat-eaters like to get their meat," he said. "We're seeing folks order it directly from us to be shipped to their home, which is why we created our direct-to-consumer business."
Still, Impossible Foods has had to weather the pandemic like many other businesses, including the meatpacking industry. According to Lee, however, the stark differences in the businesses give plant-based meat an advantage.
"Unlike many of those unfortunate meat plants, we bypass a lot of the problems they face," he noted. "We don't grow animals, slaughter them, transport them, process them, so we don't have the same challenging conditions the meat industry faces."
Lee also agreed with Impossible Foods founder and CEO Pat Brown, who predicted on Tuesday that the meat industry will be facing its own extinction in just 15 years.
"I believe in the meat-eater," Lee said. "We meat-eaters are pretty sophisticated. You give us a better product that hits the spot, that's better for our health, that's better for the world -- we vote with our stomachs."
"I think the consumer will determine the future and will determine it pretty quickly."
In March, Impossible raised $500 million in Series F funding but despite the aggressive scaling and partnerships Lee described, he said there are no current plans to join fellow plant-based meat company, Beyond, as a public company.
The largest tech convention in the world kicks off this week. CES, organized by the Consumer Technology Association, will run from Wednesday Jan. 5 through Friday Jan. 7, featuring more than 2,000 exhibitors showing off their latest tech products in Las Vegas. Ian Sherr, editor at large at CNET, gives a first look at some of the biggest trends expected this year.
Verizon and AT&T have agreed to delay the launch of their 5G networks for two weeks following pressure from the Federal Aviation Administration, airline companies and even Transportation Secretary Pete Buttigieg. The aviation industry is concerned the 5G rollout could bring technical challenges or safety concerns on top of the current disruptions they're already dealing with from COVID and severe weather. Hugh Odom, founder and president of Vertical Consultants and former AT&T attorney, discusses how the Biden administration was able to come to this agreement with the wireless carriers.
Angelo Zino, Senior Industry Analyst & Vice President at CFRA Research, breaks down the tech giants' valuation milestone and discusses the areas of Apple's business that could see further growth.
Housing has been one of the bright spots in the broader economy in 2021, as Americans borrowed more than ever to buy homes. Mortgage lenders issued an estimated $1.61 trillion in purchase loans this past year with sales of existing homes expected to reach their highest level since 2006. Orla McCaffrey, reporter at The Wall Street Journal, joins Cheddar News.
Brian Walker, Chief Strategy Officer at Bloomreach, breaks down the impact returning gifts have on retailers and how stores can benefit from the rise in ecommerce.
Events and media company Emerald X has acquired Colorado-based news company Marijuana Business Daily for $120 million, which includes the live business conference, MJBizCon. David Doft, chief financial officer at Emerald X, and Chris Walsh, CEO at MJBizDaily, joined Cheddar to talk about the deal and what it means for the growth of the legal cannabis industry. As cannabis becomes more mainstream, Walsh noted that part of the industry's growth will come from major corporations that now "feel more comfortable" conducting business with the industry.
General Motors rolled out the newest addition to its EV fleet with the all-electric Silverado pickup truck. Deborah Wahl, chief marketing officer at GM, joined Cheddar to talk about the latest EV offering and how it matches up to its past gas-powered versions. She said she expects demand to soar after the "first-level truck" sold out in just 12 minutes and talked about steps GM plans to take to regain its title as top U.S. auto seller after being dethroned by Toyota in 2021 with emphasis on the EV market. "I think this is an exciting new inflection point for the market overall, for [an] idea of an all-electric future, and certainly shows that we're extremely committed to the idea of everybody in an electric vehicle," said Wahl.
With the annual CES convention underway amid COVID, HP unveiled rolled out a number of new products virtually this year, including new gaming PCs and 4K display monitors. But as industries look toward a greener future, HP is working with the climate crisis in mind. James McCall, chief sustainability officer at HP, joined Cheddar's Kristen Scholer to discuss the company's climate goals, which includes reducing its carbon footprint to net-zero by 2040. He admitted that reaching the ambitious goal will be difficult because much of the company's emissions totals come from third parties. "A large part of our footprint is outside of HP's direct control. A lot of it comes either from our incoming supply chain, the materials, our manufacturing process, or about 30 to 40 percent of it comes from our consumer-use base," McCall told Cheddar.
