GM Unveils All-Electric Version of Bestselling Silverado Pickup Truck at CES 2022

General Motors rolled out the newest addition to its EV fleet with the all-electric Silverado pickup truck. Deborah Wahl, chief marketing officer at GM, joined Cheddar to talk about the latest EV offering and how it matches up to its past gas-powered versions. She said she expects demand to soar after the "first-level truck" sold out in just 12 minutes and talked about steps GM plans to take to regain its title as top U.S. auto seller after being dethroned by Toyota in 2021 with emphasis on the EV market. "I think this is an exciting new inflection point for the market overall, for [an] idea of an all-electric future, and certainly shows that we're extremely committed to the idea of everybody in an electric vehicle," said Wahl.