*By Mike Teich*
A sweeping data privacy bill has been approved in California, but it may be too late for internet users to protect their information, said former National Counterterrorism Center officer Dave White.
"You have to consider yourself compromised," he said. "You’ve already given your data away."
Experts are calling it the nation's most far-reaching law to give consumers more control over their personal data. Under the law, customers can request what personal data companies have collected and what third parties have received it.
The passing of the historical bill didn't come without criticism. The ACLU of Northern California said the legislation falls "woefully short" in defending individuals' rights.
"It's a great first step," White said. However, “it doesn’t go far enough."
Companies that collect user data, from Amazon to Microsoft to Uber, lobbied aggressively against the law, pouring millions into a [opposition campaigns](https://www.theverge.com/2018/6/15/17468292/amazon-microsoft-uber-california-consumer-privacy-act).
But consumer advocates called it a milestone victory. "Today was a [huge win](http://money.cnn.com/2018/06/28/technology/california-consumer-privacy-act/index.html) and gives consumer privacy advocates a blueprint for success," James P. Steyer, CEO and founder of Common Sense Media. "We look forward to working together with lawmakers across the nation to ensure robust data privacy protections for all Americans."
For full interview, [click here](https://cheddar.com/videos/california-passes-historic-privacy-bill).
The tech giants' decisions to block content by the conspiracy theorist Alex Jones may encourage other platforms to crackdown on his incendiary rhetoric, says Mashable's Heather Dockray. "The claims he's making have always been dangerous," Dockray says. "But they seem particularly paranoid as of late."
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The stationary bike and treadmill maker is now valued at over $4 billion after its latest funding round. Maureen Farrell, reporter at the Wall Street Journal, tells Cheddar that most companies claim to be the Netflix of their industry, but in Peloton's case, it may actually be true.
Shares of the connected security camera maker rose as much as 35 percent from the stock's IPO price, but CEO Matthew McRae isn't worried he left money on the table. McRae also told Cheddar that Arlo, a Netgear spinoff, is "more friends than enemies" with strategic partners Amazon and Google, which offer competing devices.
The world's most valuable publicly traded company may actually be worth closer to $1.5 trillion, says Eric Jackson, founder and president of the investment firm EMJ. "This is a company that should be valued as a services business," he says, and that it should trade at a higher multiple to sales.
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Junta Nakai, global head of business development at fintech company Selerity, says automation in the financial industry has so far been primarily used by the consumer. But his technology will fundamentally change the way traders and financial analysts work.
The speaker maker acknowledged in its IPO filings that one risk to its business could be that partners like Amazon and Google could end their deals at any time. But on the day of the company's market debut, Sonos VP of Finance and Investor Relations Mike Groeninger says his company provides a "winning formula" and he's not worried. Sonos stock opened at $16 a share, above the IPO price, but below its expected range.
Mark Spiegel, managing member of Stanphyl Capital, says Tesla's second quarter was "just horrible," citing the electric carmaker's greater-than-expected loss, its cash-flow deficit and low demand for its Model 3 vehicle. Still, Spiegel says Tesla's current quarter could be the company's best ever, it just won't be as good as CEO Elon Musk says it will be.
Speaker maker Sonos went public Thursday, putting up almost 14 million shares for sale. Rob Marvin, associate features editor at PC Mag, breaks down what sort of competition and challenges the company will face moving forward.
