If you can believe it, people watch over a billion hours of video on YouTube per day. YouTube's Chief Product Officer Neal Mohan joins Alyssa Julya Smith at CES to discuss the future of TV and how YouTube uses artificial intelligence to cater to its users.
YouTube TV launched just a few months ago and Mohan explains how he plans to redefine the medium. He expects YouTube to explore live commercials and different branded marketing strategies.
Plus, Mohan explains that 70% of YouTube views are driven by automated recommendations. In 2018, the company plans to hone in on the machine learning aspect of the platform to keep users engaged in the content for longer.
This segment was filmed before YouTube announced it was parting ways with video personality Logan Paul, but Mohan talks about how YouTube handles inappropriate content. He talks about the guidelines YouTube expects all its users to follow.
TikTok is banning deepfakes amid increasing pressure from the U.S. government over privacy and security concerns. CEO Shou Zi Chew announced the policy in a TikTok video on Tuesday two days ahead of his scheduled appearance before congress.
Language app Duolingo last week launched a new subscription tier, called Duolingo Max, that uses an artificially intelligent chatbot to provide more personalized feedback to learners.
TikTok has rolled out updated rules and standards for content and its CEO warned against a possible U.S. ban on the video sharing app as he prepares to face Congress.
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
