TikTok's GirlBossTown Robyn DelMonte Talks Building Successful Social Media Brands

Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media. She noted that engagement with consumers is critical, and brands that are looking to promote online have to actually be online themselves. "You can tell when a business, a brand, or a celebrity is a part of their own audience and connecting with their community versus when they're just trying things that they think are trendy and cool or at the moment," she said. 

More In Business

Nugget Ice Goes Mainstream: Inside the Boom Sweeping U.S. Restaurants

Nugget ice is booming across America. Middleby CEO Tim Fitzgerald explains the craze, restaurant demand and why the trend could become a major growth engine.

Lovable Raises $400 Million, Now A $13.3 Billion Valuation

Europe’s Lovable has raised $400 million in a Series C round, valuing the vibe-coding startup at a staggering $13.3 billion.

Big Business This Week: Peak Oil Panic And The Shift To Sustainable Energy

Is this the top for oil? Countries across the globe are cutting their dependence.

The Betting Boom Is Changing How Americans Watch Sports

Sports betting is booming as prediction markets reshape the industry. Past The Wire's Frank Zaccanelli breaks down what’s next for fans and investors.

This Wearable Robot Could Change the Way We Walk

Wearable robotics are moving beyond sci-fi. Dephy CEO Luke Mooney explains how its smart ankle exoskeleton is changing mobility, recovery and everyday movement.

SoundHound’s AI Is Talking to Your Car, Your Restaurant and More

Voice AI is moving into cars, restaurants and customer service. SoundHound CEO Keyvan Mohajer explains the company’s growth and the future of voice-powered AI.

Load More